Spearheaded the frontend modernization and complete rewrite of Mondo.rs and Kurir.rs, the region's largest media portals. Successfully integrated modern Vue.js (2.7 & 3) applications within a complex, legacy .NET/Spark monolith, bridging the gap between 20-year-old infrastructure and modern reactive standards.

Architected and delivered a scalable Multi-Tenant Platform ("Media Theme") that powers 26+ digital portals across the entire portfolio (Story.hr, Smartlife, Sensa, etc). Developed a robust Shared Component Library utilized across all media properties, ensuring consistency and efficiency in UI/UX design and development.

Engineered high-performance solutions with a relentless focus on Core Web Vitals (LCP, TBT, CLS). Implemented custom hydration strategies and architectural optimizations that secured Mondo's position as a top-3 visited portal in the country.

As Team Lead, I mentored and grew a team of 6+ developers, guiding them from junior roles to key contributors. Established code quality standards, conducted code reviews, and fostered a collaborative engineering culture.

Specialized in high-end E-commerce development on Magento (1 & 2) and WordPress/WooCommerce platforms. Delivered custom, pixel-perfect themes built from scratch, ensuring high performance and conversion optimization.

Engineered a suite of reusable UI components (dashboards, complex calendars, sliders) and critical business features like one-page checkouts and custom authentication flows. Developed bespoke WooCommerce plugins and Magento modules to meet specific client business requirements.

Started as a Frontend Developer, quickly expanding into TYPO3 CMS integration and backend development (PHP/Extbase extensions). Successfully bridged the gap between design and technical implementation. Actively participated in client consultation, project planning, and wireframing sessions, ensuring technical solutions aligned perfectly with business goals.